MODULE EIGHT
ENGAGING YOUR AUDIENCES ON SOCIAL MEDIA

Discover how to use social media to build your brand, with measurable and meaningful results.

Discover the easy steps to developing and implementing a powerful social media strategy that will build your brand profile. You’ll leave this session with an understanding of which social media platforms are best for your organisation, how to develop and roll out a social media strategy from start to finish, and how to measure results and replicate what’s working to build your platforms. You’ll have a good understanding of social media and the easy, affordable steps to building awareness and reaching new audiences.

What you'll learn

Seven steps for effective social media
How to develop a social media strategy
Understanding social media platforms and finding the most appropriate channel for your audiences
Understanding your audience and targeting specific personas
Telling your story and crafting your narrative for social using the Pixar method of storytelling
Engaging with your audiences and having a two-way conversation on social media
Planning for the worst - how to ensure you’ve covered all bases
How to know what works, and what to replicate
Measuring your results and maximising your return on investment

Templates and additional resources

Sensis social media report
As mentioned in the instructional video, familiarise yourself with the sensis data around Australians and how they’re engaging with social media channels.

Choosing The Right Social Media Platforms
Download this ebook to learn about the core social media platforms available, their benefits for marketers and how to choose which are right for your organisation.

Hootsuite
From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. Hootsuite integrates with Twitter, LinkedIn, Facebook, Instagram, YouTube, and Google+. Event if you have a tiny marketing budget, this one's worth signing up to for $17 a month as it's a huge time-saver.

Content Marketing for Impact
Watch this webinar to learn: What is content marketing? What are the recommended sharing platforms? How do you track your effectiveness?

Bring your products to life with Instagram Stories
A 5-step tutorial to see how you can easily use the stop motion feature in Instagram Stories to showcase your products/services.

The Definitive Guide to Social Media Marketing
This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.

HubSpot’s Guide to Social Media Ad Sizes
A guide to optimising your social media ads for various page spaces and ad objectives available.

Kissmetrics
An analytics platform designed to optimise marketing success and return on investment.

TweetDeck
Lets you create a more customised Twitter interface to monitor different users, hashtags, search terms, and lists. TweetDeck is a great tool to keep an eye on you or your organisation's notifications and mentions.

Social Mention
Aggregates all of the blog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your organisation in one comprehensive view.

SumAll
Connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. The paid version provides content recommendations and automatic post scheduling.

Klout
Connects to your Facebook and Twitter accounts and provides suggestions of content you should share with your network -- as well as the ability to share said content natively from the app.

YouTube 101 for Non-Profits
YouTube boasts over one billion users (nearly two-thirds of all internet users) in 88 countries across the globe who watch millions of hours of content every day. This makes it the video platform with the largest audience. Here's a 101 guide on setting up a YouTube channel for your non-profit.

How to Live Stream
Since the launch of Facebook Live in April 2016, streaming video has become one of the best ways for marketers to interact with their audiences, and nearly all the top social media networks now offer built-in streaming, making it easy to get started.

Boosting posts on Facebook
As Facebook’s organic reach continues to drop, marketers are starting to look for new ways to get posts in front of people. One way to get your content out there is by boosting posts. Let’s take a look at what a boosted post is, how it works, when you should use it, and how to set the whole thing up.

How to Add a Link to Your Instagram Bio
Instagram now allows you to add linked profiles and hashtags to your 150-character bio -- in addition to a website link. Learn how to add all three links to your profile with this easy walk-through.