MODULE FIVE
HARNESSING THE POWER OF VIDEOGRAPHY

Improve the way you engage with audiences by shooting, editing and sharing your story through video.

Today, video is one of the most powerful mediums you can use to share your story. It enables you to show and not tell. This is a practical guide to filming, editing and sharing stories – using inexpensive tools and equipment you already own. You’ll leave this session with an understanding of how to shoot stories using your smartphone, simple techniques to edit your footage, and the optimal video lengths to share your content across your platforms. You’ll be able to better connect with your audiences, share engaging content and inspire donors.

What you'll learn

The importance of storytelling through video and how it affects your brain
How to use your smartphone to capture powerful stories
Tips and tricks to mobile and smartphone shooting, including framing, lighting, sound and storage
Interview filming techniques and how to give your subject prominence
Inexpensive equipment you can use to enhance your films
How to shoot cutaways to give your story context
Simple techniques to edit your footage and the best smartphone and laptop software

Additional Resources & Articles

Facebook Mobile Studio
The mobile phone is small but mighty tool. It houses everything you need, from a brilliant camera, to a ton of easy to use apps that empower you to make world class videos, gifs and images for your organisation. This resource will teach you how to remix existing content, shooting from scratch and tips and tricks to creating great content.

The Ultimate Video Marketing Starter Pack
HubSpot has developed a series of educational videos and related templates and resources to help you with your videomarketing. They’ve broken down the information into three stages -- pre-production, production, and post-production -- so you can take things one step at a time on your way to video marketing mastery.

How to Make an iPhone Video: A Step-by-Step Guide
If you’re not producing video content because you don't think you have the ability, time, or resources to do it, we have some good news: Your answer to the video content question could be sitting in your pants pocket. (Hint: It's your iPhone.)

14 Video Production Tips to Enhance Quality and Drive Views
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience's attention. Use these tips to instantly improve the production quality of your video marketing content to give it a nice little boost.

A guide to storytelling for social impact
In this guide we’ll cover the science behind storytelling, how to choose the right story, building a character story arc in your video, creating authenticity, and empowering your audience to take action.

5 tips for adding video to your social media strategy
You’re missing out on a huge opportunity to reach your customers if you’re not incorporating videos into your content strategy — and optimizing those videos for social. But if you’re not a filmmaker or social media pro yourself, it all might seem a bit daunting. Fear not! Here are five essential things to keep in mind when starting to build out your personalised video strategy for social.

20 YouTube Tricks, Hacks and Features You’ll Want to Know About This Year
Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about.